• Birth'nidea Team

A love story under 4 minutes

As a team of girls we love chick flicks, who doesn't ? When we saw the adverts by Extra Gum, we fell inlove immediately. The ad is longer than the typical 30 seconds and we are grateful to be living in the world of YOUTUBE where you can watch it at your leisure. We love everything about this song include the cover version of fools rush in. Who knew one could find a love story from gum?

Watch it for yourself, you can even get popcorn ready, the ad is long enough for you to do this.

What we love about the ad:

  • A new take on gum, it is just gum

  • Planting a seed of gum is there to be shared - works nicely with the name of the brand as well "Extra Gum"

  • Extremely emotive and unforgetable

  • Corny in all the right ways ( possibly a baised view from a female perspective)

  • Showing the brand to be relevant for all stages of one's life because they meet in high school and progress to adulthood

#Advertising #Adswelove #Lovestory


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