Ideas fuel us, a unique team with a passion for growing brands and conducting research. A Brandnatic Anthropologist, Word Whisperer & Social Anthropologist, we got it. Birth’nidea also works as a feeder agency which means we have capabilities to tap into a bigger network of resources and our team of talent is much bigger and can be tailor made to suit your business needs. We value flexibility and movement across different industries and thus we can offer one on one consulting services based on the needs of our clients.

Andisiwe Mazibuko-Ntholeng


Founded Birth'nidea and is passionate about growing consumer driven innovations. Academically trained as an Anthropologist, experiencially trained as a market researcher and brand manager. Loves to brainstorm ideas and help brands grow. She has an additional interest on the Millenials.

Thoko Lushaba

Chief Editor

Thoko was in the education department for 33 years and a large part of her role included her serving as a school principal. She was most passionate about the English subject and teaching music where she woman many national championships. She heads up the Birth'nidea Transcript and Translations department.  

Ashling McCarthy

Change Agent

Ashling is the founder of The Scribe, a research and writing company focused on social development, as well as I Learn to Live - Ngifundela Ukuphila, an NPO working with unemployed youth in rural Zululand (KZN). She is fully committed to South Africa and finding ways to alleviate the cycle of poverty through entrepreneurship in rural areas. 


Tel: 073 332 9547


Maple Avenue



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